Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences by Edson John
Author:Edson, John...
Language: eng
Format: epub
Published: 2014-04-24T15:59:10.638000+00:00
SUMMARY
The product is the ultimate message and messenger in the Internet age of too much information, where the competition for attention is frantic. Only a truly great product stands out amid the clutter. Traditional advertising and marketing can't make a “good enough” product great; a great product with outstanding design is the best messenger. That product is the primary lens through which the customer sees the company and brand, and what customers want to see is quality, again and again. Repeating quality reinforces the design values and creates customer appreciation and loyalty.
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